FASHION TREND: UGG BOOTS MAKING A COMEBACK
This holiday season, gift giving seemed to have a focus around the basics, as consumers stuck to items they are already familiar with, such as the Ugg boot. In recent years, dressing for comfort has become more important in the consumer’s eyes, which is what has allowed something such as this 2000s trend to make a strong comeback. A professor of marketing at Vanderbilt University, Kelly Haws, explains the logic behind it: “Times of uncertainty often drive us toward products that provide comfort and even nostalgia. Although the Ugg brand has worked hard to extend its product lines and refresh its brand, ultimately, the brand is associated with warmth, comfort, and durability."